OpenAI is launching a shopping experience inside of ChatGPT, complete with product picks and buy buttons.

OpenAI announced today that users will soon be able to buy products through ChatGPT. The rollout of shopping buttons for AI-powered search queries will come to everyone, whether they are a signed-in user or not. Shoppers will not be able to check out inside of ChatGPT; instead they will be redirected to the merchant’s website to finish the transaction.

The new user experience of buying stuff inside of ChatGPT shares many similarities to Google Shopping. In the interfaces of both, when you click on the image of a budget office chair that tickles your fancy, multiple retailers, like Amazon and Walmart, are listed on the right side of the screen, with buttons for completing the purchase. There is one major difference between shopping through ChatGPT versus Google, for now: The results you see in OpenAI searches are not paid placements, but organic results.

Parts of this story appeared in Wired